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Welcome to Moodle
Ramapo College's - Online Learning Management System

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For information about workshops for Moodle and other technologies, contact:
Instructional Design Center
ASB 223 (Second level of ASB)
Office Phone: 201.684.7103
Dr. Michael Bitz, Director (mbitz@ramapo.edu)
Ray Fallon, Learning Management System Administrator (rfallon@ramapo.edu)

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The digital era has created new opportunities for businesses to attract and retain customers, and customer expectations of how brands communicate with them have increased dramatically. Now more than ever, the ability to weave data, technology, and content into a compelling digital marketing strategy – which also integrates with broader marketing efforts – is a critical responsibility. This class provides an overview of how businesses are using key digital channels to drive success, including search engine marketing, email marketing, online advertising, affiliate marketing, social media, online reputation management and web PR, mobile marketing and website development, design, and analytics. In addition, during this class students will look at the convergence of digital and traditional media, and how developments in digital marketing have led to innovations in traditional marketing. We will focus heavily on real world business cases to explore how actual businesses are taking advantage of the digital landscape and to cultivate ideas on how they might improve upon these efforts.
Ramapo College is in the process of transitioning from the Moodle course management to the Canvas System. Students can access this course Canvas by visiting ramapo.instructure.com